The visual rebranding, officially unveiled during the 2025 MotoGP Grand Prix at Mugello, marks a new chapter in SIDI’s history.

Maser (TV), June 23, 2025 - A new logo, a new aesthetic, the same belief: “Made to Progress.” SIDI, a global leader in the production of cycling and motorcycling footwear, announces its rebranding. An evolution in visual identity aimed at reinforcing the brand’s position as a symbol of innovation, performance, and sports culture.

The new logo introduces a contemporary and dynamic graphic identity, designed to engage with new generations of riders while preserving the brand’s heritage and symbolic power.

In the first letter, the dual soul of SIDI comes to life: on one side, its bold and instinctive off-road heritage, expressed through a swirling and complex line; on the other, its road-racing vocation—more technological, essential, and precise—evoked through a clean, minimalist stroke. This dual identity merges into a single distinctive mark that perfectly conveys the brand’s DNA and its balance between performance and style, tradition and innovation.

Alongside the new logo, SIDI’s product design is also being refreshed. Starting next season, the cycling and motorcycling collections will feature updated aesthetics in terms of colors, materials, and detailing—making the brand’s evolution increasingly visible on roads and racetracks around the world.

“This rebranding stems from the need to align who we have been with who we want to continue to be: a company in constant motion, placing innovation at the service of today’s and tomorrow’s athletes,” said Davide Rossetti, CEO of SIDI. “We started from a strong and recognizable legacy and projected it into the future with energy, style, and a visual identity that reflects our vision.”

True to its mission, SIDI continues to invest in quality and research, staying firmly rooted in its identity while renewing the language it uses to tell its story.