With its refined and harmonious design, this new setting at Harrods offers a sensory journey into Florentine heritage and the art of perfumery: an encounter between tradition and innovation, where every essence tells a story that bridges Renaissance artistry and modern elegance.

This opening marks another step in Officina Profumo-Farmaceutica di Santa Maria Novella’s expansion in the UK. The Harrods corner joins those of Burlington Gardens, Piccadilly, and Walton Street, part of a global presence spanning over 30 countries.Nestled in London’s most prestigious department store, Officina Profumo-Farmaceutica di Santa Maria Novella. reaffirms its enduring connection with the city and its international clientele. The new space is conceived as a “chamber of wonders,” where historical preparations such as Acqua di Rose and the iconic Acqua della Regina (created in 1533 for Catherine de’ Medici) stand alongside contemporary creations — timeless symbols of artistry, science, and nature in perfect harmony.

“Harrods embodies the harmony between past and future” says Ludivine Pont, CEO of Officina Profumo-Farmaceutica di Santa Maria Novella. “The perfect setting to experience our vision of timeless care, where the beauty of tradition lives in the present. This opening reaffirms Officina Profumo-Farmaceutica di Santa Maria Novella’s mission to share Florentine craftsmanship with the world, in a continuous dialogue between heritage and modernity.”