Wellbeing, like sport, is a daily practice
Wellbeing is not a goal to be achieved once and for all, but a balance that is built over time, through training, discipline, self-awareness and prevention. It is from this perspective that Benessere Assicurato was created — the podcast launched by Bene Assicurazioni that presents wellbeing as a journey, placing the individual at its centre. A narrative that is fully aligned with the Company’s values and its purpose of creating shared benefit, reflected in its status as a Benefit Corporation.
The project was born from a simple yet important question: what are the principles underlying wellbeing and longevity? To answer this, Bene Assicurazioni has developed a narrative journey that explores some of the individual’s fundamental needs, engaging experts capable of translating complex concepts into practical advice for everyday life.
Hosted by the philosopher Raffaele Tovazzi, the podcast is structured into five episodes built around the five levels of Maslow’s Hierarchy of Needs. This model becomes a true narrative framework: from physiological needs to self-actualisation, wellbeing is portrayed as a progressive process, built on solid foundations and continuous growth. An approach that closely mirrors the world of sport, where every result stems from consistent daily practice and training.
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One of the key threads running through the project is the idea that movement is an essential component of wellbeing. This concept is explored in depth in the second episode, entitled “Movement and wellbeing”, which focuses on the relationship between physical activity and health. Raffaele Tovazzi, together with guest Daniele Vecchioni, a running expert and founder of Correre Naturale, addresses key topics for anyone practising sport or seeking a more active lifestyle: the meaning of running, the importance of listening to one’s body, common mistakes, and myths surrounding training. The message that clearly emerges is that wellbeing does not necessarily depend on performance, but on the ability to move better and with greater awareness.
Alongside movement, Benessere Assicurato also explores other complementary dimensions of wellbeing. Nutrition is examined with biologist and nutritionist Iader Fabbri, who reflects on the role of dietary habits in building everyday balance. The focus then shifts to relationships and emotional wellbeing, with psychologist Marco Crepaldi. Gennaro Romagnoli, a psychotherapist specialising in practical psychology and personal growth, explores the theme of awareness and inner balance. The journey concludes with the theme of self-actualisation, entrusted to Nicola Torrisi, who uses travel as a metaphor for discovery, transformation and the search for meaning.
Looking at the podcast as a whole, a multidisciplinary perspective emerges, which in some ways resembles the journey of an athlete. No sporting performance is ever the result of a single factor. The same applies on the football field, where Bene Assicurazioni is present through its sponsorship of Seregno FBC, a football club founded in 1913 that currently competes in the Eccellenza league. Launched in 2024, the partnership represents an important element of Bene Assicurazioni’s strategy to generate a positive impact locally, where its subsidiary FIT and parent company Bene Holding are based. It supports projects that promote educational and inclusive values, with a particular focus on young people. The relaunch of the Men’s First Team represents a further step towards the Club’s long-term stability and development, with the aim of expanding youth activities and, in the future, establishing a Women’s First Team, in line with principles of equality and inclusion.
The sponsorship agreement specifically focuses on the youth sector, which involves more than 275 families, with the aim of offering young people a safe, healthy and stimulating environment in which to grow, developing key values such as discipline, responsibility, teamwork and respect for rules. Once again, the project goes beyond sport. It also addresses areas such as education on healthy eating and proper sports nutrition, promoting a comprehensive approach to both physical and mental wellbeing.
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