Arte in Bene: when art enters the office
Culture is a powerful force that can transform even workplaces into stimulating and dynamic environments. This belief inspired “Arte in Bene,” – a name that blends the company’s name with the Italian word for “good” – a cultural project by Bene Assicurazioni that brings contemporary art directly into corporate spaces, promoting beauty, stimulating reflection, and inspiring innovation.
Founded in 2016 and owned by Italmobiliare since 2022, Bene Assicurazioni is a young and dynamic company that has made technology and sustainability the cornerstones of its business model. As a Benefit Corporation, the company does not consider profit to be its sole purpose, but rather a means to generate shared impact. In this context, Arte in Bene is a natural extension of the company's philosophy, promoting employee well-being and creating social and cultural value.
As part of the "Arte in Bene" project, launched in 2018, Bene Assicurazioni periodically selects a young artist whose works are exhibited for several months in the company's offices. The exhibitions not only embellish the spaces, but also create opportunities for reflection and discussion among employees, who are deliberately not told anything about the artist or the works. Each exhibition lasts about eight months and culminates in a finissage where the artist meets the employees and talks about the technique and meaning of his work. In this way, the artist's vision is confronted with the interpretations and feelings aroused by the works in the people who have admired and experienced them over the previous months.
At the end of each exhibition, Bene Assicurazioni purchases at least one of the works, thus enriching its permanent collection and leaving a tangible and lasting mark of the project. The initiative has a dual purpose: to support young emerging artists and to foster a new sensitivity among colleagues.
Since the start of the project, Bene Assicurazioni has already hosted nine exhibitions, with the selected artists representing a variety of expressive languages, each with their own unique style. Among them is Manuel Felisi, who, with his series “Tralicci,” explored industrial memory and the connection between past and future using innovative materials such as resin, cement, and gauze on canvas. Fabio Giampietro has captivated audiences with “Vertigo,” a series of works that take visitors on a dizzying journey through metropolitan visions thanks to the integration of augmented reality. Paolo Ceribelli has used toy soldiers to reflect on peace and conflict, while Tommaso Terruzzi has approached the theme of urban life with irony and freshness through pop art. In 2025, Silvia Brambilla's exhibition, entitled “Selezioni di infinito” (Selections of Infinity), introduced a particularly eagerly awaited female perspective, exploring profound themes through visual intertwining of matter and spirituality.
However, the "Arte in Bene" project is not limited to temporary exhibitions. Recently, the company has also permanently integrated art into the design of its headquarters. When expanding its offices, Bene Assicurazioni called on the Milanese collective Ortica Noodles to decorate the spaces with a participatory work entitled "We Are Milano", which actively involved employees in the creation of a mural, emphasizing a sense of belonging and community.
"Arte in Bene" is a concrete demonstration of how art and culture can become fundamental elements of corporate life, improving not only the working environment but also the quality of life of employees. The project goes beyond mere aesthetic value, becoming an integral part of the company's ESG journey and contributing directly to sustainable development goals through specific economic, social, educational, and governance indicators. In this way, Bene Assicurazioni looks to the future, aware that building a sustainable future also requires beauty and art.