Ludivine Pont will take over as CEO of Officina Profumo-Farmaceutica di Santa Maria Novella, the historic Florentine brand founded in 1221 and considered the oldest pharmacy in the world, from September.

With significant experience in the luxury sector, Ludivine has held leadership roles across several major global fashion houses. After early positions in marketing and retail strategy, she contributed to the international expansion of Philipp Plein. She then joined Moncler in 2016, where she led the development of new brand platforms and innovative communication models. In 2021, she became Chief Marketing Officer of Balenciaga, where she worked closely with artistic director Demna to develop a culturally resonant strategy, expanding the brand’s global resonance through a creative-led approach and digital innovation. In 2022, she was named among Forbes’ Most Entrepreneurial CMOs in Marketing.

In her new role, Ludivine Pont will be responsible for leading the brand’s global development, building on the unique heritage and artisanal know-how of Officina Profumo-Farmaceutica di Santa Maria Novella, with the ambition to affirm its positioning as the original and timeless expression of pharmaceutical and botanical care.

Carlo Pesenti, CEO of Italmobiliare and Chairman of Officina Profumo-Farmaceutica di Santa Maria Novella, emphasized 'Officina Profumo-Farmaceutica di Santa Maria Novella has an unparalleled history, deeply rooted in Italian culture and the diffusion of perfume in Europe and the world. This is a heritage that we feel a responsibility to preserve and pass on. We are delighted to welcome Ludivine Pont to the Italmobiliare Group: thanks to her profound skills, international experience and strategic vision, we are certain she is the right person to contribute to the growth of the Group, giving further impetus to the global development of Officina Profumo-Farmaceutica di Santa Maria Novella, always respecting the values and peculiarities that make the company a brand without equal in the world».

«It is a great honor and a profound responsibility to take on the leadership of Officina Profumo-Farmaceutica di Santa Maria Novella,» said Ludivine Pont.

«This is a house with an extraordinary legacy, over eight centuries of botanical and pharmaceutical excellence. My goal is to carry this heritage forward and create an experience of timeless care that speaks to the senses, to beauty, and to time».