Callmewine, which was founded in 2010 by Paolo Zanetti, is an e-commerce platform specialised on the sale of wine, where it ranks as one of the market leaders in Italy.
The website www.callmewine.com offers an extensive catalogue of wines with around 10,000 labels available, ranging from famous, global wine brands to small, niche producers. The catalogue also includes other types of products, such as beer and spirits.
By developing the concept of the "personal online sommelier", Callmewine has managed to reach a growing public that uses the online platform not only to buy goods at competitive prices, but also to find suggestions on selecting wine, whether for special occasions or for daily consumption.
Italmobiliare invested in Callmewine in December 2020.