Officina Profumo-Farmaceutica di Santa Maria Novella

Founded in 1221 by Dominican friars, the Officina Profumo-Farmaceutica di Santa Maria Novella is considered the oldest pharmacy in the world. The history and timeless charm of the Officina attract hundreds of thousands of visitors every year to the boutique-museum inside the monumental complex of Via della Scala in Florence. Rooted in the past but constantly renewed and enriched, the product portfolio of the Officina Profumo-Farmaceutica di Santa Maria Novella includes personal items, such as perfumes and cosmetics, home fragrances, liqueurs and ancient preparations, as well as some iconic products, such as the terracotta pomegranate, the pot-pourri and the Acqua della Regina fragrance, known and appreciated throughout the world. The company’s headquarters and production facilities are still based in Florence, which also remains the hub for its research and development activities and the selection of raw materials. Today, the company operates in more than 30 countries, with a network of 40 directly owned stores.

Italmobiliare invested in Officina Profumo-Farmaceutica di Santa Maria Novella in January 2020.

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* Data at December 31, 2025